1. Product quality: Stores should ensure that all products sold are of good quality and safe for pets. This includes testing products before sale and ensuring they are not harmful to pets.

2. Return policy: Stores need to have a flexible policy on returning goods if the product has a problem or does not meet the customer's needs. This helps consumers feel secure when shopping and builds trust in the store.

3. Fair pricing: Stores need to offer fair and transparent prices for products and services. Customers need to know they are paying a price that is appropriate for the quality of the product they are purchasing.

4. Customer service: Stores should provide professional and friendly customer service. This includes answering any customer enquiries, providing after-sales support and pet care advice.

5. Protection of personal information: Stores need to protect customers' personal information and not disclose this information to any third party without the customer's consent.

6. Compliance with legal regulations: Stores need to comply with all legal regulations related to pet sales and care, including regulations on product safety and consumer rights.

7. Earn points and incentives: Stores can offer loyalty programs or special incentives for regular customers, thereby encouraging them to come back to buy and strengthen their relationship with the store.